Ole valmis! - stocking up challenges
UX research / UX design / UI design
The Women’s Voluntary Defence Organization (Naiskodukaitse) asked us to explore young adults’ information needs in different crisis situations and to design a solution to encourage better crisis preparedness. With natural disasters becoming more frequent and severe, the need for preparedness is greater than ever.
CLIENT: The Women’s Voluntary Defence Organization (Naiskodukaitse) in collaboration with EKA
SOLUTION: Gabriella Tarja
RESEARCH TEAM: Gabriella Tarja, Kairiin Koddala, Hanna Milk, Helen Kärt Käbin, Greg Juhanson
YEAR: 2024
research
01
The aim was to explore the information needs of young adults, expectations for the content of information and ways of obtaining it in different crisis situations and phases. In order to better fulfill this goal, our team set the focus of the study on the attitude towards natural disasters.
Methods used:
- desktop research
- formulating research questions
- 10 semi-structured user interviews
- user tests with Ole valmis! app*
- information analysis in Miro
- creating personas
*Ole valmis! app – The Women’s Voluntary Defence Organization’s own crisis preparedness app
key findings
02
Analyzing the personas, we came to the realization that although one has good knowledge of natural disasters and the other does not, neither of them has acted to be ready for a crisis.
The main insights from our research:
- since young adults have a low sense of danger due to the low probability of a crisis, preparing for it is not a priority for them
- young adults primarily associate preparing for a crisis with stocking up on water and food
ideation
03
Following the research, the root problem, in my opinion, was the lack of motivation to prepare for crisis situations among young adults.
So for the ideation of the solution, I formulated how might we questions:
- How might we motivate young adults to prepare for natural disasters?
- How might we implement preparing for natural disasters to young adults lifestyle?
solution
04
Since grocery shopping is a part of everyone’s daily life and stocking supplies are bought primarily from these store’s, I came up with the idea of making a stocking up challenge plugin for already existing grocery store apps.
The basic logic of the challenges is that if the user buys a certain amount of products from the crisis preparedness category, they will receive a prize, such as a discount coupon.
As a result of the solution:
- user feels rewarded for stocking up
- society is more prepared for crisis situations
- Ole valmis! gets more marketing
- the number of grocery store customers increases
- the number of grocery store app users increases
In order to bring my solution to life as great as possible, I made a user journey map to better understand the phases the user would go through as well as thinking about possible pain points.
When I had designed the different views and visuals for the stocking up challenges, I did some user testing to see if I needed to make some improvements.
